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(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / (Record no. 24335)

000 -LEADER
fixed length control field	00601 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230608004510.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	QA
Item number	76.575
--	Kat
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Rec-2023-02-07
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780367775568
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Katz, Helen E.
245 ## - TITLE STATEMENT
Title	(The) media handbook : a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc.	Helen E. Katz
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Routledge, Taylor & Francis Group
Date of publication, distribution, etc.	2022
501 ## - WITH NOTE
With note	29682
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Multimedia systems
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	EMO
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	QA 76.575 Kat
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2023-02-10

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	07.02.2023	Rec-2023-02-07		QA 76.575 Kat	Q005439		08.06.2023	Open Book Shelf