Hollifield, C. Ann
Media analytics : understanding media, audiences, and consumers in the 21st century / C. Ann Hollifield and Amy Jo Coffey - London: New York Routledge, Taylor & Francis Group 2023
9781138581050
Mass media--Audiences
Mass media--Economic aspects
Data mining
Mass media--Research--Methodology
P 96 Hol
Media analytics : understanding media, audiences, and consumers in the 21st century / C. Ann Hollifield and Amy Jo Coffey - London: New York Routledge, Taylor & Francis Group 2023
9781138581050
Mass media--Audiences
Mass media--Economic aspects
Data mining
Mass media--Research--Methodology
P 96 Hol