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Media analytics (Record no. 24952)

000 -LEADER
fixed length control field	00655nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240723b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781138581050
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	P 96 Hol
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hollifield, C. Ann
245 ## - TITLE STATEMENT
Title	Media analytics
Remainder of title	: understanding media, audiences, and consumers in the 21st century
Statement of responsibility, etc.	/ C. Ann Hollifield and Amy Jo Coffey
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London: New York
Name of publisher, distributor, etc.	Routledge, Taylor & Francis Group
Date of publication, distribution, etc.	2023
365 ## - Price
Price	RM268.35
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term	Mass media--Audiences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term	Mass media--Economic aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term	Data mining
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term	Mass media--Research--Methodology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Coffey, Amy Jo
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Open Book Shelf

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date received	Source of acquisition	Date of cataloging	Full call number	Barcode	Date last transaction	Price effective from	Non-public note	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	Open Shelf Collection	23.08.2024	BC	2024-08-23	P 96 Hol	P003119	23.08.2024	23.08.2024	BCOMM	Open Book Shelf