Media analytics : understanding media, audiences, and consumers in the 21st century / C. Ann Hollifield and Amy Jo Coffey
Publication details: London: New York Routledge, Taylor & Francis Group 2023ISBN: 9781138581050Subject(s): Mass media--Audiences | Mass media--Economic aspects | Data mining | Mass media--Research--MethodologyLOC classification: P 96 HolItem type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) Open Shelf Collection | P 96 Hol (Browse shelf (Opens below)) | Available | P003119 |
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