Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 4th ed. - Irwin/McGraw-Hill 1998.
6870
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / Bel.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 4th ed. - Irwin/McGraw-Hill 1998.
6870
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / Bel.