Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Publication details: Irwin/McGraw-Hill 1998Edition: 4th edSubject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Bel.Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5823 Bel. (Browse shelf (Opens below)) | Available | H003312 |
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