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Advertising and promotion : an integrated marketing communications perspective / (Record no. 3218)

000 -LEADER
fixed length control field	00536 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607132935.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	Bel.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
245 ## - TITLE STATEMENT
Title	Advertising and promotion : an integrated marketing communications perspective /
Statement of responsibility, etc.	George E. Belch, Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Irwin/McGraw-Hill
Date of publication, distribution, etc.	1998.
501 ## - WITH NOTE
With note	6870
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5823 Bel.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
	Lost		Damaged		HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5823 Bel.	H003311		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5823 Bel.	H003312		07.06.2023	Open Book Shelf