Meidan, Arthur.
Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho. - Addison-Wesley 1993.
7278
Marketing - Case studies.
Service industries - Case studies.
Financial services industry - Case studies.
Tourist trade - Marketing - Case studies.
Medical care - Marketing - Case studies.
HF5415 / Mei.
Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho. - Addison-Wesley 1993.
7278
Marketing - Case studies.
Service industries - Case studies.
Financial services industry - Case studies.
Tourist trade - Marketing - Case studies.
Medical care - Marketing - Case studies.
HF5415 / Mei.