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Cases in marketing of services : an international collection / (Record no. 3529)

000 -LEADER
fixed length control field	00644 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607133049.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	Mei.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Meidan, Arthur.
245 ## - TITLE STATEMENT
Title	Cases in marketing of services : an international collection /
Statement of responsibility, etc.	Arthur Meidan, Luiz Moutinho.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Addison-Wesley
Date of publication, distribution, etc.	1993.
501 ## - WITH NOTE
With note	7278
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Service industries - Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Financial services industry - Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Tourist trade - Marketing - Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Medical care - Marketing - Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Moutinho, Luiz
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415 Mei.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5415 Mei.	H004612		07.06.2023	Open Book Shelf