Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho.
Publication details: Addison-Wesley 1993Subject(s): Marketing - Case studies | Service industries - Case studies | Financial services industry - Case studies | Tourist trade - Marketing - Case studies | Medical care - Marketing - Case studiesLOC classification: HF5415 | Mei.| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415 Mei. (Browse shelf (Opens below)) | Available | H004612 |
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