Shimp, Terence A.
Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp. - 5th ed. - Dryden Press 2000.
8603
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / Shi.
Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp. - 5th ed. - Dryden Press 2000.
8603
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / Shi.