Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence APublication details: Dryden Press 2000Edition: 5th edSubject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Shi.
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Open Book Shelf Open Book Shelf HELP UNIVERSITY (HU)
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HF5823 Shi. (Browse shelf (Opens below)) Available H003329
Open Book Shelf Open Book Shelf HELP UNIVERSITY (HU)
New Materials Shelf
HF5823 Shi. (Browse shelf (Opens below)) Available H003331

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