Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp.
Publication details: Dryden Press 2000Edition: 5th edSubject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Shi.Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5823 Shi. (Browse shelf (Opens below)) | Available | H003329 | |
Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5823 Shi. (Browse shelf (Opens below)) | Available | H003331 |
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