Advertising promotion and Supplemental aspects of integrated marketing communications / (Record no. 4527)

000 -LEADER
fixed length control field 00488 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230607142103.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number Shi.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Advertising promotion and Supplemental aspects of integrated marketing communications /
Statement of responsibility, etc. Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. 2000.
501 ## - WITH NOTE
With note 8603
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Open Book Shelf
-- HF5823 Shi.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen 2007-07-19
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen 2007-07-19
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last checked out Price effective from Koha item type
          HELP UNIVERSITY (HU) HELP UNIVERSITY (HU) New Materials Shelf 20.08.2007   HF5823 Shi. H003329   07.06.2023 Open Book Shelf
          HELP UNIVERSITY (HU) HELP UNIVERSITY (HU) New Materials Shelf 20.08.2007   HF5823 Shi. H003331   07.06.2023 Open Book Shelf

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