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Shimp, Terence A.

Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed. - Dryden Press 1997.

9420

ISBN: 9780030103520

Subjects--Topical Terms:
Communiction in marketing.
Sales promotion.

LC Class. No.: HF5823 / Shi.

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