Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence APublication details: Dryden Press 1997Edition: 4th edISBN: 9780030103520Subject(s): Communiction in marketing | Sales promotionLOC classification: HF5823 | Shi.
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HF5823 Shi. (Browse shelf (Opens below)) Available H025187
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HF5823 Shi. (Browse shelf (Opens below)) Available H003332
Open Book Shelf Open Book Shelf HELP UNIVERSITY (HU)
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HF5823 Shi. (Browse shelf (Opens below)) Available H003333
Open Book Shelf Open Book Shelf HELP UNIVERSITY (HU)
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HF5823 Shi. (Browse shelf (Opens below)) Available H003334

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