Advertising, promotion, and supplemental aspects of integrated marketing communications / (Record no. 5168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607142327.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | Shi. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030103520 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion, and supplemental aspects of integrated marketing communications / |
| Statement of responsibility, etc. | Terence A. Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Dryden Press |
| Date of publication, distribution, etc. | 1997. |
| 501 ## - WITH NOTE | |
| With note | 9420 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communiction in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF5823 Shi. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 04.07.2018 | HF5823 Shi. | H025187 | 04.07.2018 | 07.06.2023 | Open Book Shelf | Gift | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 20.08.2007 | HF5823 Shi. | H003332 | 04.07.2018 | 07.06.2023 | Open Book Shelf | ||||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 20.08.2007 | HF5823 Shi. | H003333 | 04.07.2018 | 07.06.2023 | Open Book Shelf | ||||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 20.08.2007 | HF5823 Shi. | H003334 | 04.07.2018 | 07.06.2023 | Open Book Shelf |