Marconi, Joe.
Crisis marketing : when bad things happen to good companies / Joe Marconi. - 2nd ed. - American Marketing Association/NTC Business Books 1997.
10626
Marketing.
Marketing - Case studies.
Crisis management.
Crisis management - Case studies.
HF5415.122 / Mar.
Crisis marketing : when bad things happen to good companies / Joe Marconi. - 2nd ed. - American Marketing Association/NTC Business Books 1997.
10626
Marketing.
Marketing - Case studies.
Crisis management.
Crisis management - Case studies.
HF5415.122 / Mar.