Crisis marketing : when bad things happen to good companies / Joe Marconi.
Publication details: American Marketing Association/NTC Business Books 1997Edition: 2nd edSubject(s): Marketing | Marketing - Case studies | Crisis management | Crisis management - Case studiesLOC classification: HF5415.122 | Mar.| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.122 Mar. (Browse shelf (Opens below)) | Available | H004738 |
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