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Crisis marketing : when bad things happen to good companies / (Record no. 6114)

000 -LEADER
fixed length control field	00594 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607142707.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.122
Item number	Mar.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Marconi, Joe.
245 ## - TITLE STATEMENT
Title	Crisis marketing : when bad things happen to good companies /
Statement of responsibility, etc.	Joe Marconi.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	American Marketing Association/NTC Business Books
Date of publication, distribution, etc.	1997.
501 ## - WITH NOTE
With note	10626
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Crisis management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Crisis management - Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	American Marketing Association
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415.122 Mar.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5415.122 Mar.	H004738		07.06.2023	Open Book Shelf