Ford, Kevin
Brands laid bare : using market research for evidence-based brand management / Kevin Ford. - J. Wiley 2005.
13916
Brand name products
Brand name products - Marketing
Brand name products - Management
Customer relations - Management
HD69 / B7For
Brands laid bare : using market research for evidence-based brand management / Kevin Ford. - J. Wiley 2005.
13916
Brand name products
Brand name products - Marketing
Brand name products - Management
Customer relations - Management
HD69 / B7For