Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

By: Ford, KevinPublication details: J. Wiley 2005Subject(s): Brand name products | Brand name products - Marketing | Brand name products - Management | Customer relations - ManagementLOC classification: HD69 | B7For
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Open Book Shelf Open Book Shelf ELM LIBRARY (ELM)
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HD69 B7For (Browse shelf (Opens below)) Available H001186

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