Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
Publication details: J. Wiley 2005Subject(s): Brand name products | Brand name products - Marketing | Brand name products - Management | Customer relations - ManagementLOC classification: HD69 | B7ForItem type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | ELM LIBRARY (ELM) New Materials Shelf | HD69 B7For (Browse shelf (Opens below)) | Available | H001186 |
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