Brands laid bare : using market research for evidence-based brand management / (Record no. 8995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00513 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607154622.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | B7For |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ford, Kevin |
| 245 ## - TITLE STATEMENT | |
| Title | Brands laid bare : using market research for evidence-based brand management / |
| Statement of responsibility, etc. | Kevin Ford. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | J. Wiley |
| Date of publication, distribution, etc. | 2005. |
| 501 ## - WITH NOTE | |
| With note | 13916 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations - Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HD69 B7For |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 20.08.2007 | HD69 B7For | H001186 | 19.07.2007 | 07.06.2023 | Open Book Shelf |