Kumar, Nirmalya
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E. M. Steenkamp. - Harvard Business School Press 2007.
14238
Brand name products - Marketing
HD69 / B7Kum
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E. M. Steenkamp. - Harvard Business School Press 2007.
14238
Brand name products - Marketing
HD69 / B7Kum