Private label strategy : how to meet the store brand challenge / (Record no. 9291)
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000 -LEADER | |
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fixed length control field | 00471 a2200145 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230607154732.0 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69 |
Item number | B7Kum |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kumar, Nirmalya |
245 ## - TITLE STATEMENT | |
Title | Private label strategy : how to meet the store brand challenge / |
Statement of responsibility, etc. | Nirmalya Kumar, Jan-Benedict E. M. Steenkamp. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Harvard Business School Press |
Date of publication, distribution, etc. | 2007. |
501 ## - WITH NOTE | |
With note | 14238 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products - Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Steenkamp, Jan-Benedict E. M. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Open Book Shelf |
-- | HD69 B7Kum |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2007-07-19 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
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ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 20.08.2007 | HD69 B7Kum | H001191 | 07.06.2023 | Open Book Shelf |