Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E. M. Steenkamp.
Publication details: Harvard Business School Press 2007Subject(s): Brand name products - MarketingLOC classification: HD69 | B7Kum| Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf
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ELM LIBRARY (ELM) New Materials Shelf | HD69 B7Kum (Browse shelf (Opens below)) | Available | H001191 |
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