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Ethnic marketing : accepting the challenge of cultural diversity / (Record no. 9543)

000 -LEADER
fixed length control field	00550 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607154830.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5414
Item number	Pir
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Pires, Guilherme D.
245 ## - TITLE STATEMENT
Title	Ethnic marketing : accepting the challenge of cultural diversity /
Statement of responsibility, etc.	Guilherme D. Pires and P. John Stanton
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Thomson
Date of publication, distribution, etc.	2005
501 ## - WITH NOTE
With note	14528
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Social aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumers behavior - Cross-cultural studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Stanton, P. John
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Title
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5414 Pir
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-08-09

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	22.08.2007		HF5414 Pir	H001611		07.06.2023	Open Book Shelf