Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton

By: Pires, Guilherme DContributor(s): Stanton, P. John | TitlePublication details: Thomson 2005Subject(s): Marketing - Social aspects | Consumers behavior - Cross-cultural studies | Marketing - ManagementLOC classification: HF5414 | Pir
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HF5414 Pir (Browse shelf (Opens below)) Available H001611

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