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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine

By: Gilmore, James HContributor(s): Pine, B. JosephPublication details: Harvard Business School Press 2007Subject(s): Product management | Consumer behavior | Consumers' preferencesLOC classification: HF5415.15 | Gil

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.15 Gil (Browse shelf (Opens below))	Available		H012205

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Previous	HF5415.15 Ell Strategic brand management /	HF5415.15 Ell Strategic brand management /	HF5415.15 Ell Strategic brand management /	HF5415.15 Gil Authenticity : what consumers really want /	HF 5415.15 Law Product management for dummies /	HF5415.15 Leh Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing /	HF5415.153 Cla. Managing new product and process development : text and cases /	Next

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