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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; Theodore Kinni

By: Moeller, Leslie HContributor(s): Landry, Edward C | Kinni, Theodore BPublication details: McGraw-Hill 2009Subject(s): Marketing - Management | Communication in marketing | Rate of return | ProfitLOC classification: HF5415.13 | Moe

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.13 Moe (Browse shelf (Opens below))	Available		H013750

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Previous	HF 5415.13 Mar Marketing management : an Asian perspective /	HF 5415.13 Mar Marketing management : an Asian perspective /	HF 5415.13 Mar Marketing management : an Asian perspective /	HF5415.13 Moe The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /	HF5415.13 Moo Strategic marketing /	HF5415.13 Mul Marketing management : a strategic decision-making approach /	HF5415.13 Mul Marketing management : a strategic decision-making approach /	Next

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