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Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar

Contributor(s): Cova, Bernard | Kozinets, Robert V | Shankar, AviPublication details: Elsevier Butterworth-Heinemann 2007Subject(s): Market segmentation | Consumer behaviorLOC classification: HF5415.32 | Con

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.32 Con (Browse shelf (Opens below))	Available		H014603

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Previous	HF5415.32 Con Consumer behaviour /	HF5415.32 Con Consumer behaviour /	HF5415.32 Con Consumer behaviour : implications for marketing strategy /	HF5415.32 Con Consumer tribes /	HF5415.32 Cus All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /	HF 5415.32 Eas Consumer behaviour : applications in marketing /	HF5415.32 Elg (The) Elgar companion to consumer research and economic psychology /	Next

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