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How brands grow : what marketers don't know / Byron Sharp and the researchers of Ehrenberg-Bass Institute

By: Sharp, ByronPublication details: Oxford University Press 2010Subject(s): Marketing | Branding (Marketing) | Brand name products - ManagementLOC classification: HF5415.1255 | Sha

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.1255 Sha (Browse shelf (Opens below))	Available		H018742

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