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Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron

By: Holt, DouglasContributor(s): Cameron, DouglasPublication details: Oxford University Press 2010Subject(s): Branding (Marketing) | Marketing - Social aspects | Branding (Marketing) - Case studiesLOC classification: HF5415.1255 | Hol

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.1255 Hol (Browse shelf (Opens below))	Available		H018714
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.1255 Hol (Browse shelf (Opens below))	Available		H018715

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Previous	HF5415.1255 Bha Personality not included : why companies lose their authenticity and how great brands get it back /	HF 5415.1255 Gil Capture the mindshare and the market share will follow : the art and science of building brands /	HF 5415.1255 Hac Marketing in context : setting the scene /	HF5415.1255 Hol Cultural strategy : using innovative ideologies to build breakthrough brands /	HF 5415.1255 Raz (The ) Razak Roundtable : creating brand power for countries and companies	HF 5415.1255 Sar Strategic brand management for B2B markets : a road map for organizational transformation /	HF5415.1255 Sha How brands grow : what marketers don't know /	Next

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