Winning at new products : accelerating the process from idea to launch / Robert G. Cooper
Publication details: Addison-Wesley 1993Edition: 2nd edISBN: 9780201563818Subject(s): New productsLOC classification: HF | 5415.153Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | ELM LIBRARY (ELM) New Materials Shelf | HF 5415.153 Coo (Browse shelf (Opens below)) | Available | H020051 |
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HF 5415.153 Ant (The) first mile : a launch manual for getting great ideas into the market / | HF 5415.153 Ant (The) first mile : a launch manual for getting great ideas into the market / | HF 5415.153 Ber Contagious : why things catch on / | HF 5415.153 Coo Winning at new products : accelerating the process from idea to launch / | HF5415.153 Cra New products management / | HF5415.153 Cra New products management / | HF 5415.153 Cra New products management / |
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