(The) power of customer misbehavior : driven growth and innovation by learning from your customers / Michael Fisher, Martin Abbott and Kalle Lyytinen
Publication details: Palgrave Macmillan 2014ISBN: 9781137348913Subject(s): Customer behavior | Marketing | Customer relations - ManagementLOC classification: HF | 5415.32| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF 5415.32 Fis (Browse shelf (Opens below)) | Available | H021421 |
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| HF5415.32 Elg (The) Elgar companion to consumer research and economic psychology / | HF5415.32 Eva Consumer behaviour / | HF5415.32 Eva Consumer behaviour / | HF 5415.32 Fis (The) power of customer misbehavior : driven growth and innovation by learning from your customers / | HF5415.32 Goo Why customers really buy : uncovering the emotional triggers that drive sales / | HF5415.32 Hoy Consumer behavior / | HF5415.32 Jan Consumer psychology / |
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