Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

By: Belch, George EContributor(s): Belch, Michael APublication details: McGraw-Hill 2013Edition: 10th global edISBN: 9789814575119Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF | 5823
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