(The) consumer mind : brand perception and the implication for marketers / Pepe Martinez
Publication details: Kogan Page 2012ISBN: 9780749465704Subject(s): Consumers - Psychology | Neuromarketing | Branding (Marketing) | Marketing - Psychological aspectsLOC classification: HF | 5415.32| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP ACADEMY (HA) New Materials Shelf | HF 5415.32 Mar (Browse shelf (Opens below)) | Available | H021917 |
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| HF 5415.32 Eas Consumer behaviour : applications in marketing / | HF5415.32 Eva Consumer behaviour / | HF5415.32 Eva Consumer behaviour / | HF 5415.32 Mar (The) consumer mind : brand perception and the implication for marketers / | HF 5415.32 Moo Consumer behavior and culture : consequences for global marketing and advertising / | HF 5415.32 Moo Consumer behavior and culture : consequences for global marketing and advertising / | HF 5415.32 Onl Online consumer behavior : theory and research in social media, advertising, and e-tail / |
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