Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DPublication details: McGraw-Hill Education 2013Edition: 6th edISBN: 9780071086967Subject(s): Service industries - Marketing | Customer services | MarketingLOC classification: HD | 9980.5
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