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Transmedia marketing : from film and TV to games and digital media / Anne Zeiser

By: Zeiser, AnnePublication details: Focal Press 2015ISBN: 9780415716116Subject(s): Mass media - Marketing | Digital media - Marketing | Marketing - Technological innovationsLOC classification: P | 96

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	P 96 M36Zei (Browse shelf (Opens below))	Available		P002600

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Previous	P96 M34Wir Media and Internet management /	P96 M34Wir Media and Internet management /	P96 M34Wir Media and Internet management /	P 96 M36Zei Transmedia marketing : from film and TV to games and digital media /	P 96 Hen Entertainment Science:Data Analytics and Practical Theory for Movies, Games, Books, and Music /	P96 Hos War and media : the emergence of diffused war /	P 96 Noa Managing media and digital organizations /	Next

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