Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

By: Belch, George EContributor(s): Belch, Michael APublication details: McGraw-Hill Education 2018Edition: 11th edISBN: 9781259921698Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF | 5823
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