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Your search returned 10 results.

1.
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Advertising / Thomas C. O'Guinn, Chris Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T.; Seminik, Richard J.

Edition: 2nd ed.Publication details: South-Western College Publishing 2000Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ogu. (1).

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2.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris J.; Semenik, Richard J.

Edition: 3rd ed.Publication details: South-Western 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Ogu. (1).

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3.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Title.

Edition: 4th ed.Publication details: Thomson / South-Western 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Ogu (1).

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4.
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Kellogg on advertising and media / edited by Bobby J. Calder

by Calder, Bobby J | J. L. Kellogg Graduate School of Management.

Publication details: J. Wiley 2008Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5826.5 Kel (1).

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5.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 5th ed.Publication details: South-Western Cengage Learning 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ogu (4), HELP UNIVERSITY (HU)Call number: HF5821 Ogu (1), ELM LIBRARY (ELM)Call number: HF5821 Ogu (1), HMC LibraryCall number: HF5821 Ogu (1), FOUNDERS LIBRARY (S2)Call number: HF5821 Ogu (1).

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6.
Media planning and buying in the 21st century : workbook / Ronald D. Geskey

by Geskey, Ronald D.

Edition: 3rd ed.Publication details: 2020 : Marketing Communication LLC 2015Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5826.5 Ges (1).

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7.
Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery, Debbie Yount

by Avery, Jim.

Edition: 5th ed.Publication details: Melvin & Leigh Publishers 2016Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5837 Ave (1).

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8.
(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen.

Edition: 6th ed.Publication details: Routledge 2017Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5826.5 Kat (1).

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9.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan

by Kelley, Larry D | Jugenheimer, Donald W | Sheehan, Kim Bartel.

Edition: 4th ed.Publication details: Routledge 2015Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5826.5 Kel (1).

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10.
(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen E. Katz

by Katz, Helen E | EMO.

Edition: 8th ed.Publication details: Routledge, Taylor & Francis Group 2022Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: QA 76.575 Kat (1).

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