Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock
Publication details: World Scientific Publishing 2016Edition: 8th edISBN: 9781944659011Subject(s): Professions - Marketing | Service industries - Marketing | Customer serviceLOC classification: HD | 9980.5| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HD 9980.5 Wir (Browse shelf (Opens below)) | Available | H025608 |
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| HD 9980.5 Lov Services marketing : an Asia-Pacific and Australian perspective / | HD 9980.5 Ser Services marketing / | HD 9980.5 Wir Essentials of services marketing / | HD 9980.5 Wir Services marketing : people, technology, strategy / | HD 9980.5 Wir Essentials of services marketing / | HD9980.5 Zei Services marketing : integrating customer focus across the firm / | HD9980.5 Zei Services marketing : integrating customer focus across the firm / |
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