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Social marketing in action : cases from around the world / Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors

Contributor(s): Basil, Debra Z | Diaz-Menese, Gonzalo | Basil, Michael D | Springer (Obtain eBook from Library counter)Publication details: Springer 2019ISBN: 9783030130206Subject(s): Management - Study and teaching | Market research | Motivation research (Marketing)LOC classification: HF | 5414Online resources: HELP eBooks Repository Summary: http://library.help.edu.my/

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Item type	Current library	Call number	Status	Date due	Barcode
eBooks	HELP UNIVERSITY (HU) New Materials Shelf	HF 5414 Soc (Browse shelf (Opens below))	Available		EB000267

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Previous	HF5414 Dav. (The) moral dimension of marketing on business ethics /	HF5414 Don Principles and practice of social marketing : an international perspective /	HF 5414 Has Social marketing : from tunes to symphonies /	HF 5414 Soc Social marketing in action : cases from around the world /	HF 5415 A12Arm Marketing : an introduction : an Asian perspective /	HF5415 Adc. Marketing : principles and practice /	HF5415 Adc. Marketing : principles and practice /	Next

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