Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary

By: Hemann, ChuckContributor(s): Burbary, Ken | BCPublication details: Pearson Education Ltd. 2018Edition: 2nd edISBN: 9780789759603Subject(s): Internet marketing | Digital media | Social media | Marketing - ManagementLOC classification: HF | 5415.1265
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