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Strategic advertising mechanisms : from copy strategy to iconic brands / Jorge David Fernandez Gomez

By: Gomez, Jorge David FernandezContributor(s): ProQuest LibCentralPublication details: Intellect Books 2021ISBN: 9781789384321Subject(s): Business & Economics - Advertising & Promotion | Business & Economics - Marketing - General Psychology - Cognitive Psychology & CognitionLOC classification: HF | 5823Summary: http://library.help.edu.my/

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Item type	Current library	Call number	Status	Date due	Barcode
eBooks	HELP UNIVERSITY (HU) New Materials Shelf	HF 5823 Gom (Browse shelf (Opens below))	Available		EB000628

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Previous	HF5823 Clo Integrated advertising, promotion, and marketing communications /	HF5823 Clo Integrated advertising, promotion, and marketing communications /	HF5823 Clo Integrated advertising, promotion, and marketing communications /	HF 5823 Gom Strategic advertising mechanisms : from copy strategy to iconic brands /	HF 5823 Mct (The) creative brief blueprint : crafting strategy that generates more effective advertising /	HF5823 Shi Integrated marketing communications in advertising and promotion /	HF5823 Shi Integrated marketing communications in advertising and promotion /	Next

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