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Marketing across cultures / Jean-Claude Usunier.

By: Usunier, Jean-ClaudePublication details: Prentice Hall 1996Edition: 2nd edSubject(s): Export marketing - Social aspects | International business enterprises - Social aspects | Intercultural communicationLOC classification: HF1416 | Usu.Summary: First edition has title, International marketing: a cultural approach.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF1416 Usu. (Browse shelf (Opens below))	Available		H001820

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Previous	HF1416 Sch. Communicating globally : an integrated marketing approach /	HF1416 Sto. International strategic marketing : a European perspective /	HF1416 Usu. International marketing : a cultural approach /	HF1416 Usu. Marketing across cultures /	HF1416 Wal. International marketing /	HF1416 Wal. International marketing /	HF1416 Cat International marketing /	Next

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First edition has title, International marketing: a cultural approach.

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