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Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By: Engel, James FContributor(s): Warshaw, Martin R.; Kinnear, Thomas CPublication details: Irwin/McGraw-Hill 1994Edition: 8th edSubject(s): Marketing | Advertising | Marketing - ManagementLOC classification: HF5415 | Eng.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415 Eng. (Browse shelf (Opens below))	Available		H001672
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415 Eng. (Browse shelf (Opens below))	Available		H001673

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Previous	HF5415 Dwy. Business marketing : connecting strategy, relationship, and learning /	HF5415 Dwy. Business marketing : connecting strategy, relationship, and learning /	HF5415 Eng. Promotional strategy : managing the market communications process /	HF5415 Eng. Promotional strategy : managing the market communications process /	HF5415 Eni. Marketing classics : a selection of influential articles /	HF5415 Etz. Marketing /	HF5415 Eva. Essentials of marketing /	Next

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