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Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan.

By: Knox, SimonContributor(s): Maklan, StanPublication details: Financial Times/Pitman 1998Subject(s): Brand name products - Management | Brand name products - Valuation - Management | Customer loyalty | Marketing - ManagementLOC classification: HD69 | B7Kno.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Kno. (Browse shelf (Opens below))	Available		H001190

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