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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.

By: Blattberg, Robert CContributor(s): Getz, Gary; Thomas, Jacquelyn SPublication details: Harvard Business School Press 2001Subject(s): Relationship marketing | Customer services - Marketing | Customer relations | Customer loyaltyLOC classification: HF5415.55 | Bla.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.55 Bla. (Browse shelf (Opens below))	Available		H007682
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.55 Bla. (Browse shelf (Opens below))	Available		H007681

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Previous	HF5415.525 Hum. Scoring points : how Tesco is winning customer loyalty /	HF5415.525 Har Harvard business review on increasing customer loyalty	HF5415.525 Len Getting naked : a business fable about shedding the three fears that sabotage client loyalty /	HF5415.55 Bla. Customer equity : building and managing relationships as valuable assets /	HF5415.55 Bru. Relationship marketing : management of customer relationships /	HF5415.55 Chr. Relationship marketing : creating stakeholder value /	HF5415.55 Ega. Relationship marketing : exploring relational strategies in marketing /	Next

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