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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.

By: Kotler, PhilipContributor(s): Trias de Bes, FernandoPublication details: J. Wiley 2003Subject(s): MarketingLOC classification: HF5415 | Kot.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415 Kot. (Browse shelf (Opens below))	Available		H004541
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415 Kot. (Browse shelf (Opens below))	Available		H004542

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Previous	HF5415 Hil. Marketing /	HF5415 Ker. Marketing : the core /	HF5415 Kot. Kotler on marketing /	HF5415 Kot. Lateral marketing : new techniques for finding breakthrough ideas /	HF5415 Kum. Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	HF5415 Mar. Marketing /	HF5415 Ran. Marketing strategies : a twenty-first century approach /	Next

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