HOMEHELP LRCAbout UsDatabasesResearchOERUser GuidesPhoto GalleryRoom BookingContact Us

Your search returned 12 results.

1.
No cover image available
Momentum : how companies become unstoppable market forces / Ron Ricci, John Volkmann.

by Ricci, Ron | Volkmann, John.

Publication details: Harvard Business School Press 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Ric. (1).

Place hold Add to cart
2.
No cover image available
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe.

Publication details: American Marketing Association/McGraw-Hill 2002Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD59.2 Mar. (1).

Place hold Add to cart
3.
No cover image available
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Publication details: Kogan Page 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Hai. (1).

Place hold Add to cart
4.
No cover image available
Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.

by Temporal, Paul | Trott, Martin.

Publication details: J. Wiley 2001Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.55 Tem. (1).

Place hold Add to cart
5.
No cover image available
Brand new justice : how branding places and products can help the developing world / Simon Anholt.

by Anholt, Simon.

Edition: Rev editionPublication details: Elsevier Butterworth Heinemann 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Anh. (1).

Place hold Add to cart
6.
No cover image available
Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7For (1).

Place hold Add to cart
7.
No cover image available
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

by Calkins, Tim | Kellogg School of Management | Tybout, Alice M.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kel (1).

Place hold Add to cart
8.
No cover image available
(The) breakaway brand : how great brands stand out / Francis J. Kelly, Barry Silverstein.

by Kelly, Francis J | Silverstein, Barry.

Publication details: McGraw-Hill 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kel (1).

Place hold Add to cart
9.
No cover image available
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E. M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Publication details: Harvard Business School Press 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kum (1).

Place hold Add to cart
10.
No cover image available
Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff

by Stiff, Dan.

Publication details: McGraw-Hill 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Sti (1).

Place hold Add to cart
11.
(The) cash register rings non-stop : the amazing transformation of Eu Yan Sang / Lok Eng Hock

by Lok, Eng Hock | Title.

Publication details: Marshall Cavendish (Malaysia) 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Lok (1).

Place hold Add to cart
12.
No cover image available
What is branding? / Matthew Healey

by Healey, Matthew.

Publication details: RotoVision Book 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Hea (1).

Place hold Add to cart

Copyright © 2023 HELP Learning Resource Centre. All Rights Reserved.

Powered by Koha